Conversions and their cost
Across all campaigns: how many conversions and what each one costs, with a day-by-day trend.
Clear Google Ads analytics and negative keywords with a forecast
Sign in with Google, connect your Google Ads accounts, and see right away where your budget goes. Then block the wasteful words with negative keywords, knowing in advance what they will cover.
For people who run Google Ads themselves, freelancers and small agencies.
What you see right after connecting
Signals
Rules applied to your account's data point to what deserves a look first. Thresholds are adjustable.
Where the budget goes
The most expensive search queries and words without conversions: the ones that took money and brought no result.
Negative keyword coverage
See which negative keywords are already in place in campaigns, ad groups and shared lists, and where there is no protection yet.
Landing page and UTM
The landing page is shown as a short path; the full click URL with UTM appears on hover and when expanded. Missing UTM is marked.
Word-level negative keywords with a forecast
The main tool of the service: you decide not per query but per word, and you see the consequences before applying.
Split into words
A query is split into words. For each word you see how many queries, clicks, money and conversions it will block.
Forecast of what will be blocked
Before applying, you see which queries will stop showing if the word is added as a negative keyword.
Conflicts, with numbers
If a word overlaps your own keywords or queries that brought conversions, the conflict is shown with a figure.
Applied only when you click
Words are added to a shared list, a campaign or an ad group only after you click and confirm. “Applied” appears once the service has read the account back and found the word.
Who it is for
You run Google Ads yourself
Connect your account and see which queries take the money and which words are worth blocking.
Freelancers
Work with a personal Google account that has access to client accounts, including under a manager account (MCC). A separate organization for each client.
Small agencies
Client organizations within one agency, team members with owner, manager and viewer roles, and invitations by email.
Connect in 3 steps
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Sign in with Google
Or create an account with an email and password.
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Connect Google Ads
Grant a separate permission for Google Ads access and select the accounts you need.
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Data loads by itself
On connection, 13 months of history are loaded; after that the data refreshes on its own and with the “Refresh data” button.
Connect your first Google Ads account
We read statistics and ad structure; the only thing we write to your account is negative keywords, and only when you click. Details are in the privacy policy.